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Below is a brief description of the lessons included:

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• Using AI Tools for Lead Magnets: Learn how to leverage AI tools, particularly ChatGPT, to create powerful lead magnets by summarizing complex information such as studies or polls. This lesson demonstrates how to upload documents, request targeted summaries, and customize these summaries to match customer preferences, ensuring proper attribution to original sources.
• Curating and Summarizing YouTube Videos: Discover the importance of summarizing YouTube videos to provide valuable information to customers concisely. This lesson emphasizes proper crediting of the original creators and demonstrates using ChatGPT to generate and condense video summaries.
• Creating Visuals for Lead Magnets: Focuses on using AI tools like MidJourney, Bing Images, Microsoft Images, and Stable Diffusion to create visuals. The lesson provides a step-by-step process to request and create context-specific images within ChatGPT Plus.
• Modifying Sales Letters with AI: Learn how to use AI to modify existing sales letters. The procedure involves printing a current sales page as a PDF, saving it, and using ChatGPT Plus to upload and rewrite the sales letter, offering variations and improvements based on user prompts.
• Creating Text Documents with Dictation: Utilizes Microsoft Word's dictation feature to create text documents from spoken words, highlighting the efficiency of speaking over typing. The lesson demonstrates how to convert dictated text into audio summaries or lead magnets using ChatGPT.
• Using Custom Instructions in ChatGPT Plus: Explains how to set specific contexts for projects using custom instructions within ChatGPT Plus, enabling the creation of niche-specific and context-specific content through structured and precise instructions.
• Transforming Content into Visual Guides: Introduces using AI to create visual guides such as mind maps, making processes easily understandable for customers. This lesson emphasizes setting the right context for each project to ensure the AI performs as expected.
• Creating PowerPoint Presentations with AI: Guides on using Canva's AI tools to create PowerPoint presentations. It covers navigating to Canva's Magic Studio, selecting tools like Magic Design, and setting parameters for generating both the content and design of slides.
• Managing Documents in ChatGPT Plus: Emphasizes creating and managing documents within a single conversation in ChatGPT. The lesson demonstrates how to upload additional documents to expand existing content, useful for creating enriched lead magnets.
• Transforming Transcripts into Summaries: Provides a detailed guide on converting standard transcripts from interviews or podcasts into context-specific summaries that can serve as effective lead magnets.
• Researching and Analyzing Topics with ChatGPT: Explores the "Browse" tab within ChatGPT for researching and analyzing topics. The lesson guides on selecting relevant elements, initiating new chats for deeper exploration, and incorporating findings into lead magnets.
• Incorporating Scientific Research into Lead Magnets: Guides on enhancing lead magnets by incorporating scientific or research elements. It includes searching for scholarly articles, downloading them, and integrating findings into ChatGPT conversations with proper citations.
• Integrating Trade Journal Information: Explains how to enhance lead magnets by integrating professional information from trade journals, adding depth and credibility by leveraging specialized industry knowledge.
• Converting Summaries into Video Scripts: Focuses on converting content summaries into video scripts suitable for AI narration, ensuring clarity and straightforward pronunciation for effective video content creation.
• Creating Audio from Written Scripts: Details the process of converting written scripts into audio using Eleven Labs. The lesson covers copying scripts, selecting voices, adjusting settings, and generating high-quality audio.
• Voice Cloning for Personalized Content: Introduces the concept of voice cloning using Eleven Labs to create personalized audio content for lead magnets. The lesson covers recording, cloning, and using the cloned voice in text-to-audio projects.
• Transforming Scripts into Video Content: Utilizes the Pictory platform to turn scripts and audio into engaging videos. The lesson covers logging in, uploading scripts, using AI to create video scenes, and integrating custom audio.
• Editing Text-to-Video Content: Focuses on refining and customizing video scenes in Pictory after initial creation. The lesson guides users through reviewing and adjusting scenes to align with the narration.
• Adding Variations to Videos: Explains how to enhance videos created in Pictory by incorporating different elements such as background music, changing text styles, and adjusting video formats for various platforms.
• Branding Videos with Pictory: Introduces the use of Pictory's branding tools to customize videos with specific brand elements, enhancing the professionalism and recognizability of lead magnets.

The New Marketer's Workshop Volume 11 equips marketers with advanced AI tools and techniques to create, refine, and deliver high-quality content tailored to their audience. This volume provides a comprehensive guide to using AI for effective marketing and content creation.

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