• Setting Up Your Autoresponder: Focuses on MailChimp, detailing the creation of separate lists for current and prospective customers, the choice between single and double opt-in, and the importance of brand representation in sender details​)​.
• Creating a Landing Page: Guides through setting up a landing page in MailChimp designed to encourage email list sign-ups, covering template selection, customization, and domain alignment​​.
• Integrating with Landing Page Creators: Provides steps to integrate MailChimp with Leadpages using an API key, streamlining the lead capture process from landing pages directly to MailChimp lists​​.
• Integrating with Course Platforms: Explains how to connect MailChimp to Teachable, ensuring new customers are added to an email marketing list automatically, enhancing post-sale communication​​.
• WordPress Landing Page Integration: Details using WordPress-based tools like Optimized Press to create opt-in pages that integrate with MailChimp via API, facilitating lead management directly from WordPress​.
• Embedding Sign-Up Forms in WordPress: Covers adding a MailChimp sign-up form to a WordPress page using the embedded form builder, integrating the form seamlessly into the site for direct visitor sign-ups.
• Integration with Course Platform Sales Systems: Explains setting up Teachable to capture purchaser information and add it to MailChimp, ensuring smooth post-purchase communication workflows​​.
• Connecting to Sales Systems: Details the process of linking MailChimp to sales systems like Thrive Cart, automating the addition of purchasers to email lists based on specific sales triggers​.
• Integration with Affiliate Networks: Outlines integrating MailChimp with Warrior Plus to automatically add purchasers to email lists, ensuring seamless email marketing for products sold through the affiliate network​​.
• Connecting with JVZoo: Provides steps for integrating autoresponders like GetResponse with JVZoo to automatically add buyers to specific email lists, enhancing follow-up and marketing efforts​.
• Customizing the Opt-In Experience: Emphasizes controlling the subscriber journey from opt-in to thank you page, including customizing the confirmation email content to enhance subscriber engagement​​.
• Opt-In Confirmation Emails: Highlights the importance of the opt-in confirmation email, deciding between single and double opt-in based on strategy, and ensuring clear, intentional email content​.
• Tags and Segments in Email Marketing: Introduces using tags and segments in MailChimp to manage and target subscribers effectively, enabling personalized email campaigns based on subscriber behavior or characteristics​​.
• Setting Up Email Automations: Guides on creating automated email sequences in MailChimp using tags as triggers, improving the efficiency and relevance of email communications​​.
• Tags for Sales Systems: Focuses on adding tags to customers in Thrive Cart to ensure proper list addition in MailChimp, detailing the manual entry of tags to align with MailChimp's system​​.
• Customer Tagging in Sales Systems: Explains setting up behavior rules in Thrive Cart to tag customers appropriately in MailChimp after a purchase, emphasizing the need for exact tag entry​.
• Discovery Tags vs. Autoresponder Tags: Clarifies the difference between discovery tags for product visibility and autoresponder tags for post-purchase actions, stressing the importance of testing integrations​.
• Cleaning Your Email List: Covers the process of segmenting and removing inactive subscribers in MailChimp to maintain email deliverability and engagement rates​​.
• Exporting and Backing Up Email Lists: Highlights the importance of regularly exporting and backing up email lists from autoresponders to safeguard data against account issues​.
• Organizing and Importing Email Lists: Details the process of importing cleaned and segmented email lists back into autoresponders, ensuring compliance and maintaining list health​.

​

The New Marketer's Workshop Volume 2 equips marketers with advanced tools and strategies for managing email marketing systems, ensuring efficient integration and effective communication with subscribers.